The numbers a founderactually runs on.
A working BI dashboard — MRR, retention, churn, revenue mix — built in our design language. Every chart is derived live from the dataset below, so it moves as one. The kind of surface we build on top of your real data.
+15.4% vs prior month
29 paying
per paying account
of ever-paid accounts
one-off orders, window
Reconstructed from every account’s plan, signup and churn date.
Paid orders only.
94 orders
60 orders
30 orders
Share of the 51 currently-active accounts.
- Business816%
- Pro2141%
- Free2243%
Share of each signup cohort still active N months later. Darker = higher retention.
01 — Sample, and it says so
Labelled synthetic data
The dataset is fictional and marked as such. But it is not a screenshot — a seeded generator builds 60 accounts and 210 orders against the same schema our SQL agent queries, and every chart aggregates those rows in real time.
02 — One measure, one axis
Charts that don’t lie
MRR is reconstructed month by month from plan, signup and churn. Retention is a real cohort triangle — blank cells are months that haven’t happened yet, not zeros. No dual axes, no rainbow.
03 — Your data, your surface
Built on what you have
Swap the sample table for your warehouse, Stripe, or Postgres and the same dashboard reports your real business — with the metrics that actually decide whether you’re winning.